We were honoured to be asked by Carlsberg to have a look at two design projects for Liverpool FC.

Firstly an in-house wine Label, the challenge being, to create something that has football links, but not in an overtly football way. What better than 5 stars… the football fans amongst you will get the connection.

Second along was a brief to design an in-house beer label that celebrated the resurrection of an old beer recipe with strong links to Liverpool. The shot of Big Bob Paisley physically carrying off an injured Emlyn Hughes, ghosted in the background, is one of my favourite images and sums up past grit and glory.

“Come on the redmen… OOOoooooon the fields of Anfield Road, where once we watched King Kenny play… and could he play” …Sorry, I’ve got carried away.