Together we have segmented their customer base and estate of 500 pubs to establish Premium, Mainstream and Value pubs, which are further split into High Street and Community venues – this allows us to produce targeted point of sale material for sales promotions and other in­pub activity. In addition to designing segmented Food & Drinks menus twice per year, we deliver sales promotion campaigns for seasonal activity including Christmas, Valentine’s Day, summer and Sport, creating everything from table talkers through to posters and banners.